Priyanka Chopra – The Brand ambassador of Victoria’s Secret

Business World

The Global icon “Priyanka chopra” has joined the lingerie brand Victoria’s Secret as one of their brand ambassadors. The brand has gone through massive transformation after years of being called out for their alleged lack of diversity. The brand has now said goodbye to the previous brand ambassadors, called the ‘Angels.’

The brand wants to focus more on women empowerment and has now given a platform to female athletes, activists and entrepreneurs to work towards this new plan.

In a recent post of the official handle on Victoria’s Secret Instagram, Priyanka Chopra was introduced among the new members of the brand, captioned as “We are proud to announce an exciting new partnership platform, #TheVSCollective, designed to shape the future of Victoria’s Secret. These extraordinary partners, with their unique backgrounds, interests and passions will collaborate with us to create revolutionary product collections, compelling and inspiring content, new internal associate programs and rally support for causes vital to women.”

Talking about being part of VS, Priyanka said, “A new era always brings a sense of freedom, and the opportunity to play a part in shaping the evolution and future success of a heritage brand like Victoria’s Secret is so exciting to me. As we work together to chart the path forward in a new and impactful way, I’m not only looking forward to developing future collections that are inclusive of all people, but I am most excited for new customers and for those who have always been a customer of Victoria’s Secret to feel represented and like they belong.” As reported in New york times, Priyanka along with the other models will model for the brand, advertise and promote it on social media.