The Cranberry Institute (CI) has announced that Chef Vikas Khanna, a Michelin-star chef of international acclaim, author, and philanthropist, will serve as the brand ambassador for U.S. cranberries for the 2025-26 season. This partnership brings Chef Khanna into the fold to represent the Cranberry Institute on a global scale, emphasizing the health benefits and versatility of this superfruit in various cuisines around the world. Chef Vikas Khanna’s enthusiasm for wholesome ingredients and his commitment to crafting culinary experiences that inspire make him an ideal ambassador for raising awareness about cranberries. As part of this collaboration, Chef Khanna will spearhead discussions surrounding cranberries in the contexts of health, nutrition, and festive occasions, engaging audiences both in India and globally.
In discussing the partnership, Chef Vikas Khanna remarked, “For me, food embodies balance, nourishing the body while celebrating culture and joy. Cranberries exemplify this duality beautifully; they are abundant in health benefits while also being vibrant in taste and color. I am privileged to collaborate with The Cranberry Institute to share their narrative across borders, particularly in India, and to inspire individuals to incorporate them into their meals in innovative and meaningful ways.” Mr. Sumit Saran, the India Representative of The Cranberry Institute, expressed, “We are extremely pleased and honored to be associated with the esteemed culinary expert, Chef Vikas Khanna. His remarkable talent and passion for food have not only enhanced Indian cuisine on the global platform but have also motivated numerous food enthusiasts. His distinctive ability to intertwine health, heritage, and gastronomy positions him as the perfect ambassador for the fruit. Through this partnership, we aspire to enhance awareness of the nutritional and culinary benefits of cranberries.”
“Dried cranberries are the most commonly available form in the market. They can be easily found in dry fruit stores and on major e-commerce platforms. Furthermore, Mr. Saran remarked that cranberry juice and various cranberry-based food products are readily accessible throughout the nation. Cranberry Institutes established in 1951, The Cranberry Institute is a non-profit organization dedicated to advancing the interests of cranberry growers and the industry across the Americas. This is achieved through research focused on health, agriculture, and environmental stewardship, alongside the promotion and education of cranberries. The Cranberry Institute is supported financially by Supporting Members who are involved in the handling, processing, and selling of cranberries. Our members are actively represented in both national and international regulatory issues, and research initiatives are conducted on their behalf. All growers with contracts with our Supporting Members are automatically represented by The Cranberry Institute and receive a newsletter tailored for growers. The Board of Directors of The Cranberry Institute is composed of nine members, each representing their respective handlers and/or processors.
