Tanishq, an Indian jewelry brand, launched its first store in the United States on January 18, 2023. Senator Robert Menendez, Senior United States senator from New Jersey and Randhir Jaiswal, Consul General of India in New York, along with John E. McCormac, Mayor Woodbridge, Sam Joshi, Mayor Edison, Wesley Mathews, Choose New Jersey Inc., Vin Gopal, New Jersey State Senator and Congressman Frank Pallone, New Jersey, were the chief guests at the inauguration of the store.
The brand aims to meet the evolving needs of Indian Americans, who comprise 4.35 percent of the state’s total population and are 387,000 strong. According to US Census Bureau, jewelry store sales were estimated at $33.2 billion in 2020, which was a 25% increase over the previous decade. Tanishq has been in the US market through e-commerce for over a year and has received positive community feedback. The launch is a part of Tanishq’s retail business expansion strategy.
The 3750+ square foot, two-story showroom on New Jersey’s Oak Tree Road, Iselin, offers 6500+ unique designs in 18 and 22 KT gold and diamond jewelry, as well as solitaires and colored stones. The store displayed its most recent collections at the inaugural event, including Color me joy, a cocktail jewelry collection, Romance of polki, Rhythms of rain, Moods of earth, and Alekhya.
The chief guests were hosted by CK Venkataraman, Managing Director; Kuruvilla Markose, CEO, International Business; and Amrit Pal Singh, Business Head – North America at Titan Company Limited. “We are on a mission to establish Tanishq as a global brand, and our retail showroom expansion in the United States is a significant step in that direction. Tanishq has been balancing the elegance of tradition with the brilliance of modernity for decades and we want to bring it to New Jersey,” said C K Venkataraman, Managing Director at Titan Company Limited, the parent company of Tanishq.
Kuruvilla Markose, CEO – International Business Division, Titan Company Limited, said, “Tanishq already has a significant online presence in the US market. The high demand and interest shown by the Indian American community encouraged us to have an on-ground presence for them. This showroom will have our latest collections and masterpieces designed to suit all jewelry needs of the Indian Americans.”
The company launched its first international brick-and-mortar store in Dubai in November 2020. It now has eight international stores, seven in the United Arab Emirates (U.A.E.) and the first in the United States of America. The company intends to collectively open 20-30 stores in North America and the Middle East over the next 2-3 years. While in India, Tanishq has a presence of 400+ stores across 240 cities and intends to add 100+ stores in the next year.