Parle Products has launched a limited-edition version of its popular Melody toffee called “Melody Tiramisu.” The new flavour is inspired by the famous Italian dessert tiramisu and comes in a special pack carrying the message “Celebrating India-Italy Friendship.” The product is currently available exclusively through Blinkit. The launch has attracted attention on social media and is being linked to the popular “Melodi” trend involving Prime Minister Narendra Modi and Italian Prime Minister Giorgia Meloni. The trend became popular after Modi gifted Melody toffees to Meloni during one of their meetings. The friendly moment between the two leaders went viral, and social media users combined their names to create the term “Melodi.” Parle Products has now used this popular trend as a creative marketing opportunity by introducing a tiramisu-inspired Melody and connecting the product with the friendship between India and Italy. The new candy has generated curiosity among consumers, particularly young people and social media users. Since it is a limited-edition product and is currently available only through Blinkit, many consumers are eager to try the new flavour. Melody was first introduced by Parle Products in 1983 and has remained a popular candy among Indian consumers. What started as a simple ₹1 toffee has now become part of a wider pop-culture and social media conversation. Over the years, the brand has inspired several creative trends and product ideas. With Melody Tiramisu, Parle has once again brought its iconic candy into the spotlight by combining a popular Indian brand with an Italian-inspirejd flavour and the India-Italy friendship theme.
