Nokia changes iconic logo first time in 60 years

Business World

Finnish telecom major Nokia announced to change its brand identity which includes a makeover of its logo.

The new logo, which features the word NOKIA in five different shapes, is a sign that Nokia, which sold its mobile phone business to Microsoft in 2014, will no longer make mobile phones.

“This is @Nokia but not as the world has seen us before. Our new brand signals our ambition to harness the exponential potential of networks, drive digitalization across every industry,” Nokia CEO Pekka Lundmark tweeted.

“There was the association to smartphones and nowadays we are a business technology company,” Lundmark told Reuters. He was speaking ahead of a business update by the company on the eve of the annual Mobile World Congress (MWC) which opens in Barcelona on Monday and runs until March 2.

This is for the first time in 60 years, Nokia is gearing up for such major changes, including a new logo. “We want to launch a new brand that is focusing very much on the networks and industrial digitalization, which is a completely different thing from the legacy mobile phones,” Lundmark told Bloomberg